THE STANDARD, LONDON
The newest collaboration between SHD and the Standard Hotel is the international debut of the Standard brand. Located in King's Cross, the Brutalist building once served as Camden Council government offices. In contrast to its origins (and the notorious gray skies of London), the newest Standard features a bright and bold color scheme throughout the interior. Drawing inspiration from the early 1970s, Shawn Hausman described the team's concept, "We tried to take over in a friendly way – keeping the essence, but almost as if California rebels had taken over a government building and made it more free-spirited."
The curved corners of the building's original windows echo throughout the new interior, creating a sense of undulating spaciousness. On the first floor, a grooved timber reception area is framed by a striking geometric tile feature wall commissioned from ceramics artist Lubna Chowdhary. In guest rooms, wardrobes finished in rich red balance atop cobalt carpets, as though a remixed Union Jack. Suites feature private terraces with outdoor soaking tubs overlooking St. Pancras Station. The light-hearted public spaces include a lobby lounge (formerly a public library), a recording studio, and three restaurants, including rooftop dining with 360-degree views of London.
The Standard London is open to the public in Summer 2019.
The Standard London featured in Wallpaper*, Dezeen, and Financial Times.